After the advent of online selling websites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as i-Advertising, which is proving to be the best way to reach a larger audience within a short time using less money.
There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods.
Some take money for simply placing an ad or link on their website. some take money only if visitors click on the link or website. Some take money only if the visitors visits a link and have bought something or availed some service. There are many options available for placing an ad. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with a really low budget can send mails to targeted customers.
Google has the world largest and most used advertising system
if you have ever traveled in a taxi, you must have noticed that drivers usually play the radio in their taxi. as a matter of fact, majority taxi riders are new to the city or foreigners. TO some extent it is a good approach fo local optimization. Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount.
While national tv advertising is usually out of an entrepreneur’s price range, advertising on local stations and on cable television can be surprisingly affordable. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television stations to compare pricing.
if you can’t afford to advertise via having a high-cost website or an SEO campaign then the business listing directory is the best option. The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and other listing directories like AQ listing and have sworn to be benefited from it. People can look up for contact numbers, addresses, and services offered directly from the pages.
A newspaper is the next best and evergreen advertising thing. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc.
Design business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number, and person to be contacted. Personalized business cards are a good way of advertising and reaching genuine customers.
Another way to advertise is to give presentations on your products. insert Brochures in the business presentation package. Other than things like the history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts.
Send Informational letters of a page length and e-mails on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies.
After getting the information get in touch with the company to get a copy of the latest mailing list. Different companies charge different prices.
Social Media Advertising
Social media advertising is the fastest growing medium of advertising for reaching millions of users directly. Facebook is the biggest social media advertising platform with over 300m active users. other include Instagram, Snapchat, TikTok, youtube, Linkedin, Twitter.
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Many online marketing agencies now carry out social network marketing campaigns for clients, due to the amount of time needed to study and plan results and strategies. There are various channels for driving traffic to services and products using some of the social networking channels; e.g. Instagram, Snapchat, TikTok, youtube, Facebook, Twitter, LinkedIn, MySpace, Google Buzz, etc… Take Facebook, for instance, any company can create a profile or group for free, offering information about the latest products and services to members or ‘friends’ of that group or profile.
The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations that deal with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps to reach more people.