YouTube is the world’s second-largest search engine with an obvious reason: more and more internet users are only getting attached to online videos. This highly-engaging type of content provides users with concise and digestible information. After all, who wants to spend hours reading bulky text-based paragraphs just to get the juicy bits of information? Nobody has time for that.
That’s why videos become high-performing content that most internet users favor as a source of entertainment, news, sports, or brand messaging.
This situation then gives marketers a massive opportunity to expand their reach and engage more audiences with video marketing. Over the past few years, the numbers of statistics are staggering. It means that video marketing is here to stay and show no signs yet of slowing down.
In the infographic below, we’ll explore the fascinating numbers about video marketing statistics and some insights into internet users’ digital video consumption behaviors in 2020. That way, you can plan your video marketing strategy much more efficiently this year.